Aflofarm

Aflofarm chose Arena Media as the strategic media partner when entering the Bulgarian market in 2019. Making it one of the most recent partnerships of Arena Media. The biggest pharmacy company in the OTC sector with over 115 product brands. The brands that are currently represented in the Bulgarian market are Neomagni, Ultrablanka toothpaste, Simpliq shampoo for men, and Femitonia.

Our team is not only responsible for the media strategy and planning, but also for the dubbing in Bulgarian of the TVCs. For 2019 we produced radio spots for the products Pametonal and Stabil.

The most unique product in the company’s current portfolio is the whitening toothpaste Ultrablanka. For the first quarter on the Bulgarian market and the active TV presence the toothpaste reached the expected results and has earned a serious market share.

BULSTRAD
VIENNA INSURANCE

Bulstrad Vienna Insurance Group has chosen Arena Media for its media partner for the launch of new products or seasonal campaigns for other products for many years. Amongst the latest ones have been the Professional insurance packages, the Casco insurance and the Green Casco insurance.

The campaign for Auto Casco “The Amusement park is around you” took place between the 1st and 22nd of September 2019. The creative concept, combined with our strategic planning made the communication campaign really successful, reaching over 50% of the target audience aged 25-54. The communication was seen more than 3 times from 30-35% of the active people in the country.

DENNY
ICE CREAM

Denny Ice Cream is a well-known company on the Bulgarian market with its brands Denny, Eskimo, Magic and many other ice cream products. In 2020 the company chose us as a strategic media partner after we proved our capabilities and creativity in 2019.

The activities for Denny Ice Cream started on May 15th, 2020 with a TVC for the new Eskimo ice creams. Despite the emergency state, the summer is here and “Eskimo is irresistible!” as always with media campaign presenting the new series Eskimo Gold bars and cones with white chocolate and biscuits.

HAYAT
BULGARIA CHEMICAL

Arena media is a long-term media partner of Hayat on the Bulgarian market servicing the media presence of the brands Molfix and Bingo throughout all platforms and channels.

In the past two months, despite the restrictions and the decrease in communication among all brands, Hayat and all its active brands since the start of 2020 – Molfix, Familia, and Papia, continues the communication without shortening or ending campaigns. The media presence of the Hayat brands remained stable and managed to cover 60% of the female audience aged between 25 and 54 years. This creates an environment for the good recognition of the brands and high demand of the brands Molfix, Familia and Papia.

VIVACOM

Arena Media is the full media agency of VIVACOM. Together we have worked on the launch campaigns on some of the biggest products of the telecom such as Pay by VIVACOM and TIDAL.

Our nationwide campaigns had an amazing reach spreading throughout all platforms and channels.

PAY BY VIVACOM

The communication of the strategic campaign Pay by VIVACOM was carried out under the line “Stay at home” during the period from 08th to 26th of April 2020. The communication of the application Pay by VIVACOM was done in a multitude of TV channels in accordance with the target audience.

Amongst the chosen channels were Nova TV, Fox Life, Fox, National Geographic, Discovery and many others aimed towards the young and active target audience. For the communication of the innovative application we also used non-standard TV presence in the form of Break ID and Cut-In in selected TV shows on Nova TV. The campaign covered over 60% of the target audience between 18 and 49 years old.

VIVACOM TIDAL

The communication campaign for the launch of the musical platform TIDAL in Bulgaria was in the period from September 05th to September 25th, 2019. The communication channels in the media mix were strategically chosen in order to cover the target audience. Amongst them were TV, Radio, Print, OOH, Cinema and branding of the big malls in Sofia, Plovdiv, Varna and Burgas.

The media mix included  non-standard approach in radio with short announcements and other formats at a selected time and in selected shows. The campaign managed to reach over 1.8 million people, generating an average coverage of the audience (active people interested in new technology between 18 and 49 years old) over 65%. Thanks to the communication channels chosen the campaign managed to create a recognition of TIDAL on the local market and to associate VIVACOM with the international brand.